Melbourne, Australia – December 5th, 2018 Specialist distributor Alloys has been appointed as the master distributor of FIBARO, one of the leading companies on the global smart home market. This strategic agreement is aimed at expanding FIBARO’s market presence through strong value-added distribution. Alloys provides a non-traditional approach to distribution with multi-state warehouses, showrooms, in-house training, plus technical, sales and marketing support for SME resellers. Alloys demonstrated the best fit go-to-market approach for FIBARO’s innovative solutions.
FIBARO is a global brand based on the Internet of Things technology. It provides solutions for building and home automation. In just a few years’ time, the FIBARO smart home system has spread throughout 6 continents, becoming one of the most advanced in the world. FIBARO’s mission is to enrich people’s lives by providing modern solutions that facilitate a comfortable, friendly and safe home environment.
“We are excited about the positive impact that this partnership will have on the entire market, and ultimately the consumer. We see a big market opportunity, and this partnership aims to add more value to the entire network, stabilise the supply, increase accessibility and improve the route to market” said Johnny Corry, Director of Business Development ofFIBARO Australasia (NZ) Ltd. “FIBARO products have developed to cover multiple communication platforms, from “Plug and Play” consumer to complex “Professional Installation” and Alloys present the commercial competencies and values to address the significant variations in how the channels expect to access, promote and supply through to the consumer”
Alloys is fast becoming a lead player in the Australian smart-home market and has delivered steady growth with significant value to FIBARO. The new partnership is a testament to Alloys’ extensive distribution capabilities which will help FIBARO optimise and further grow Australian market share.
“It is fantastic to expand our partnership withFIBARO . Alloys have been one of the forerunners in the Smart Home Market over several years and we have seen many changes in the technology over that time. FIBARO is an innovative and channel-friendly organisation that is at the cutting edge of IOT products,” said Alloys CEO, Paul Harman. “With the expanding partnership, we can focus on building the brand proposition and provide the channel a strong proposition. We look forward to helpingFIBARO become the household name they deserve to be in this country.”
Alloys have showrooms in Melbourne, Sydney, Adelaide, and Brisbane fully equipped with FIBARO solutions and a team of specialists to assist with personalised product demonstrations for resellers and their customers.
