Arm yourself with answers to your customers’ FAQs and nail that Epson inkjet sale!
The colour printer market for Small & Medium-sized Businesses (SMBs) is growing and inkjets are leading the way.
Colour inkjet devices offer high quality, economical printing for cost-conscious SMBs who are keen to stand out and grow their business in a competitive marketplace.
Inkjet printer represent 97% of consumer printing and 41% of production print volumes.
This demand is driven by 2 factors:
- The need for affordable, quality colour printing in-house and on-demand
- The demand for simple operation, less intervention and fewer moving parts
Why should I buy Epson?
Epson provides astonishing print quality, so your sales proposals and marketing collateral stand out in a competitive marketplace and help grow your business. The ability to print collateral in-house and on-demand also preserves cashflow and ensures currency of information.
Inkjets are too slow. My laser is faster.
Most staff print 3-5 pages per job. These jobs need a fast first page out speed, not fast engine speed. Epson’s zero second warm-up time means a 4-page job takes 15 seconds to print*. A laser, with a 24 second warm-up, will take 35 seconds*.
Inkjets are cheap and not suited for business
Epson’s PrecisionCore range includes production and large format devices where reliability and quality is key. Epson WorkForce Pro printers use the same PrecisionCore platform and are designed for the office.
Inkjets are expensive to run
This used to be true for home printers, but with the introductions of high yield consumables this is no longer the case. In fact, the cost of inkjet printing, by not using a developer, fuser, imaging unit or drum that’s need for laser printing, is now up to 62% more economical than laser**.
* Based on an Epson 24ppm device and a 40ppm laser device with the fastest first page out time. Source: BLI April 2018.
** Epson WF-R5790 model 62% more economical colour printing comparing 24 colour MFPs in the 0-29ppm and 0-$2k segment. Source: Independent Print Review April 2018.