HP Partner Program - Amplify

Important information about the new HP Partner Program - Amplify, and how this new partner program will affect Alloys customers.


On the 1st November 2020, HP introduced their new global Partner Program- Amplify.

You can read the official global press release of HP with details of this Partner Program here.

As a part of the program, HP have applied significant changes to the Tier-1 and Tier-2 distribution agreements which will impact the consumables category.

Please note, this does not affect HP wide format- this only applies to general office consumables.

Globally HP have removed many of the pricing and rebate structures, which have underpinned Alloys go to market in this category. This action by HP will have an immediate impact on our HP consumables market offering. 

Due to these changes introduced by HP, Alloys will no longer be able to maintain the current pricing and or rebate arrangements which have been previously applied to the HP consumables category.

What does this mean to you?

Alloys have tried to minimise the impact for our customers, however regrettably, Alloys have no option but to remove all discount and rebate structures for HP ink and toner effective immediately.

Our customers pricing will be live on Alloys web feed that customers can access online from November 19th 2020.

If you would like to discuss further, please contact your local Branch Manager

Tags: Print, News