Panasonic technology brings ACMI’s Wonderland to life

To explore the visual absurdities that exist in the imaginary world of Alice in Wonderland, ACMI (Australian Centre for the Moving Image) created Wonderland, an entirely original experiential exhibition that took visitors on an immersive trip through the looking glass thanks to the latest technology from Panasonic and creative expertise from several partners.

For the central exhibition showpiece, the famous Mad Hatter’s Tea Party was reimagined with a ‘digital twist’. To provide visitors with unexpected content and an unforgettable experience, Panasonic solutions brought the Tea Party to life within a completely white room, incorporating laser projection and content mapping on to a table set for a tea party, and to all walls from floor to ceiling.

“Working with Panasonic has been incredible and they have really helped us bring our ideas to life. They have offered every visitor the unique opportunity to sit at the ‘Mad Hatter’s Tea Party Table’, and our fully-projected room has defied expectations for a museum.”
– Jess Bram, Curator, ACMI

Wonderland charted the cultural, technological and societal shifts that have compelled artists, filmmakers and fans to return to Lewis Carroll’s timeless tale again and again since the birth of cinema. So the technology used within the exhibition was critical for ACMI’s curator, Jess Bram, by allowing her to bring the classic story of Alice in Wonderland into the modern day and realising her vision with digital innovation and tailored solutions.

Panasonic is synonymous with reliability and innovation, which is why ACMI engaged us to create the tailored technology solutions which would complement Wonderland’s multi-channel video synchronised immersive experience.