Get ahead of the game: New Sony SRG Cameras with built-in AI analytics

Coming Soon to Alloys

Sony's SRG-A40 and SRG-A12 cameras introduce a ground-breaking solution to advance video production. Equipped with PTZ Auto Framing technology powered by built-in AI analytics, these cameras redefine the way videos are shot, offering automatic and natural video composition without the need for a dedicated camera operator. In this article, we explore the key features and benefits of these innovative cameras, highlighting how they enhance productivity and deliver superior results.


  1. AI-Powered PTZ Auto Framing: 

The SRG-A40 and SRG-A12 cameras leverage advanced AI-powered video analytics to detect and track presenters within the camera frame. With a built-in pan/tilt/zoom mechanism, the cameras smoothly track the presenter's movements, eliminating a camera operator's need for manual adjustments.

  1. Reliable and Accurate Framing:

Sony's newly developed AI analytics algorithm enhances traditional tracking methods. By detecting the subject's skeleton and head position, the cameras achieve precise framing and consistent tracking, even in scenarios with multiple individuals in the frame. 

  1. Flexible Shooting Modes:

Three shooting modes: Full body, Waist, and Close up. Each mode allows adjustments to picture composition, size, and position. The cameras automatically track and maintain the subject in the optimal position, providing versatile and adaptable shooting options.

  1. Integrated Tally Lamp:

The lamp provides visual confirmation of the shooting status and indicates the activation of PTZ Auto Framing mode. It changes colour from Red (On Air) to Green (PTZ Auto Framing ON), ensuring presenters are aware of the camera's operational status.

Key Features:
  • High-speed pan/tilt operation ensures precise tracking of the presenter's movements.
  • A powerful zoom lens captures close-ups and wide-angle shots with ease.
  • High-resolution lens offers zoom capabilities up to 40x (FHD) or 30x (4K) for SRG-A40 and 12x for SRG-A12, with expansive wide-angle coverage of approximately 70°.
  • PTZ Auto Framing seamlessly tracks a person regardless of posture or attire, providing comfortable viewing.
  • Preset camera positions allow storage and instant recall of up to 256 presets, enhancing efficiency during shooting.
  • The camera can simultaneously output high-quality still images while streaming 4K video.
  • Auto Focus, Auto Exposure, and Auto White Balance ensure professional-looking results without manual adjustments.
  • PTZ Motion Sync provides smooth transitions between preset camera positions



Tags: AV, News, Sony